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DVB-H is the leading global technology standard for digital mobile TV. The unparalleled broad industry
support for this non-proprietary, open standard has hastened the commercial launch of DVB-H Mobile TV
services around the world. Services are now on air in the USA, Italy, Spain, and Albania, with launches expected in Finland, Germany and the Russian Federation.
DVB-H technology enables the TV service you are familiar with at home to be broadcast to your mobile device. DVB-H provides the best user experience in the mobile environment with excellent picture and reduced battery consumption. Up to 50 TV channels can be delivered with low cost, over one network. With extensive pilots of broadcast mobile TV currently taking place across the globe, involving leading broadcasters, mobile operators, broadcast network operators and handset manufacturers, the market for commercial broadcast services is expected to spread during 2007.
The Benefits of DVB-H
DVB-H (Digital Video Broadcasting Handheld) is the best mobile broadcast delivery system currently available, for the following main reasons:
- An approved standard since November 2004 for handheld equipment by ETSI (European Telecommunications Institute) with a high adoption rate worldwide
- It benefits from existing DVB-T infrastructure components, which reduces initial investments
- It provides the best user experience in the mobile environment, with an energy-saving handset that is only on 10-25% of the time, program guide, soft loss-free handover and in-building coverage
- It offers an excellent-quality picture and audio quality when desired. In DVB-H the quality of the stream can be tailored flexibly to the content thus enabling optimization of audiovisual quality vs. number of content channels for maximum revenue gain
- Battery consumption is reduced by up to 90% due to time-slicing technology when compared to non-time sliced technologies
- Efficient use of bandwidth enables up to 55 mobile channels plus scalability
- It will be accessible by an audience of approximately 300 million mobile users by 2007.
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